Cruise-ship feeling on dry land with ELA exhibition container

ELA Container - AIDA show cabin at Hamburg port
AIDAnova show cabin created with ELA containers

Trade fairs in Düsseldorf, Hamburg, Kiel, Stuttgart, Zurich, etc.

Type and number of containers

Three premium containers

Floor space

Approx. 72 m²


Show cabin for trade fairs


Outer walls: Traffic white, RAL 9016 Inner walls and ceiling: White

Extra equipment

Fully glazed container on first floor, large terrace, outer stairway with stairhead and railing, balcony, smoke alarm, LED lighting, interior furnishings and fittings provided by customer

Purchased or leased


Duration of use

Approx. 12 months

Set-up date

January 2019

Cruises are on-trend. Ever more people are spending their holidays on the high seas and enjoying the benefits of a cruise. But what does it feel like to stay in a ship’s cabin? The guests of AIDA Cruises can gain an impression of this before they book – by visiting the AIDAnova show cabin made of ELA modules.


“Experiencing that cruise-ship feeling directly and thereby convincing customers – that’s the idea behind this  brand presentation from AIDA Cruises,” states Jasper Poensgen. His company JP Mobile Spaces specialises in mobile room solutions for trade fairs and road shows. For the launch of AIDA Cruises’ new class of ship, the company further developed and optimised the mobile AIDAnova show cabin. The result is a show module, based on an ELA trade-fair facility, that contains an accurate replica of the AIDAnova Junior Suite, an information and lounge area, a top floor with workspaces for travel consultants, and a terrace. ELA Area Sales Manager Thomas Nohrn and Christian Schuknecht, a member of the sales team at ELA Groß Ippener, assisted the project work with JP Mobile Spaces. “The ELA facility creates new worlds of experience for a brand-compliant presentation,” says Schuknecht.


In comparison to traditional traverse constructions, the ELA trade-fair containers are easy to prepare and assemble. They create a cosy room-within-a-room atmosphere and offer plenty of spaces for branding. Fully glazed front and side walls give visitors to the top floor a clear view of their surroundings. The bottom floor of the construction is home to the Original AIDAnova show cabin with the “Junior Suite” of the new AIDAnova ship

Specialist consultant on site